Sales and Customer Relations (BUA 263)

Term: 2022-2023 Spring Term

Faculty

Mark A JanickiShow MyInfo popup for Mark A Janicki

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Description

BUA 263 Sales and Customer Relations 3 credits
Introduces the student to the basics of personal selling and the importance of positive customer relations. Explains the five P’s of personal selling - preparation, prospecting, pre-approach, presentation, and post-sale activities. Emphasis will be placed on obtaining repeat sales through positive customer relations. (3 lec)