Marketing Principles (BUA 271)

Term: 2023-2024 Spring Term

Faculty

Mark A JanickiShow MyInfo popup for Mark A Janicki

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Description

BUA 271 Marketing Principles 3 credits
Introduces marketing as it relates to the economy and the policies and practices of marketing institutions. Course content includes an overview of marketing, social responsibilities, consumer behavior, organizational markets, market segmentation, product management, price-setting, market channels, promotion, international markets, research, and the marketing of services. (3 lec, 0 lab)