Sales and Customer Relations (BUA 263)

Term: 2024-2025 Fall Term

Faculty

Mark A JanickiShow MyInfo popup for Mark A Janicki

Email address is hidden, click here to email

Schedule

Thu, 10:30 AM - 11:45 AM (8/26/2024 - 12/13/2024) Location: BNGR MAINE 178

Description

BUA 263 Sales and Customer Relations 3 credits
Introduces the student to the basics of personal selling and the importance of positive customer relations. Explains the five P’s of personal selling - preparation, prospecting, pre-approach, presentation, and post-sale activities. Emphasis will be placed on obtaining repeat sales through positive customer relations. (3 lec)